"I'm not a badass, but I can be." - Jimmy Ray
By making tallboys taller?
This is fake cause I'm pretty sure C. Dean Metropoulos is a made up name.
it will be interesting to see what direction he takes PBR's image.I feel like in the past 5 years, it has had a resurgence as the "trendy" beer for the NYC/SCAD/hipster types.
I just hope the price does not increase.
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