Snuffy from Wilmington Island, GA writes: What would make you more inclined to donate to (Benedictine Military School)? Give me some constructive criticism that I can pass along to our Advancement Office.
Snuffy, I realize you cannot be all things to all people, and that the same goes for BC. We aren't living in a perfect world and I am only one person, so my demands will seem unreasonable and may not be shared by many. But I would be far more likely to donate (and we are talking in the thousands, not hundreds) if the donation-seekers were to spell out clearly-written and clearly-definable goals for the school so that we have something to get behind, become invested in, and feel good about when things go right. So here would be my list of goals:
1. Move back to 5A/play Savannah schools in sports. I realize this has already happened but I felt like listing it because it was a major accomplishment that cost nothing, will yield plenty of dividends during the next few seasons, and can give us some momentum toward the accomplishment of the next few agenda items...
2. Pledge that next year's tuition increase will not rise above inflation (3-4%). Make whatever cuts are necessary to ensure this happens. Easier said than done, right? I don't know. Any other reputable business lays off people when revenue drops. I'm just not sure that has happened at ol' Seawright Drive. I certainly want Snuffy to keep his job though, so let's ensure he stays or gets promoted. Just make sure we don't have teachers sitting around teaching classes of 5-10 kids in them because that is unjustified.
3. Pledge to reduce the gap between what it costs to educate a BC student and what the average BC student/family pays for in tuition by 20% by next year. Or just give the alumni the assurance that something is being done to restrain/reduce this ever-widening gap. Capital campaigns and scholarships for the truly needy are certainly justified but donations should not be used to subsidize the broad swath of middle class kids that attend the school. Reduce the price tag across the board and make all but the bottom 15% of income-earning parents of students pay it.
4. Communicate unequivocally and emphatically that the JROTC program is never going away. Father Frank does this in his talks at alumni meetings, so it just needs to be written down and enunciated to the alumni base at large, some of whom may have fears that it's not staying given there was a motion some years back to do away with it. Just to be clear, if they ever did away with military I would never donate another nickel to BC. Just sayin'.
5. Bring the donkey back at the football games next season. Why not?
6. Update everyone on how successful the administration has been in achieving the above agenda items one year from now. Simple enough.
I know you're probably thinking, "Pat, we're already
doing some or most of these things." Great, then
communicate it to us! And I don't mean you personally, because it's not your responsibility - you are the admissions guy and are already doing a bang-up job. But just have the administration give me/us/whoever else agrees with me a few agenda items we can get behind so that we can feel truly pumped up about and invested in an outcome that can be measured. Talk about them in the Banner, the Cadence, the Guidon, and all those other little spontaneous, randomly-created .pdf's that Pam girl sends out when she feels like it.
I never donate money at church because I usually have
no idea where that money is going or for what purpose. And I don't feel a shred of guilt because of it either. But I will always buy Warren Buffet's stock because he has a clear vision and every quarter he lays out 4-5 challenging but acheivable goals for where his company is going and where he wants it to be 3-5 years from now. BC should be no different!!
C/LTC Holland, '01